Category: Brand Storytelling
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What Authenticity is & Why It is So Important for Your Brand Story?
When it comes to your brand story, authenticity is key. Potential customers want to know that they can trust you and that you stand for something. They don’t want to feel like you are just trying to sell them a product or service; they want to feel like you are helping them solve a problem…
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5 Common Mistakes People Make When Writing Their Brand Stories
When you think of brands like Coca-Cola, Nike, Apple, or Walmart, what comes to mind? For most people, it’s the story of the brand. A strong brand story can make or break a company. It can create loyalty among customers and inspire employees to give their best. Your brand is more than a logo, it’s…
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7 Tips to Make a Compelling Brand Story
What is a brand story? A brand story is a tale that your company tells about itself. It can be used to give customers a better understanding of who you are, what you stand for, and what makes you different. A well-crafted brand story can also help build customer loyalty and inspire employees to work…
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Why Storytelling Matters & How to Use It to Connect with Your Customers
Humans are naturally drawn to those they know, like and trust. The best way for your business to stand out from the competition is by telling stories-storytelling brings people together in ways no other medium can accomplish as well! By sharing your brand story, you give customers a glimpse into who you are as a…
Brand Content Strategist 