Ivanka Trump has been in the news a lot lately, and not for the best reasons. Her brand has taken a major hit as a result of her father’s presidency. While it’s unclear whether or not her brand will recover, one thing is for sure: Ivanka Trump is going to have to work hard to rebuild trust with consumers.
There’s no question that brand collateral damage can be a major issue for companies. In fact, it’s often one of the biggest challenges they face. When a company’s brand is damaged, it can have a negative impact on sales and revenue. It can also make it difficult to attract new customers and retain existing ones.
So what can be done about brand collateral damage? In this post, we’ll take a look at some tips for managing brand collateral damage and how you can avoid it.
Brand Collateral Damage is often caused by one of three things: negative publicity around your product or service, negative responses from consumers to products/services you offer, or brand association with negative events in the news. While brand collateral damage can be difficult to avoid, there are things that you can do manage brand collateral damage.
First, it’s important to understand how brand collateral damage happens and what causes it so that you’ll know where your company stands when it comes time for media coverage or customer feedback on products/services.
Second, brand collateral damage can be managed through brand communication and management strategies. For example, if your company has been negatively impacted by a product defect or service failure–and it’s not something you caused directly on purpose–then you may want to issue an apology for the mishap to help mitigate brand collateral consequences. And vice versa: if you’re a company that’s received negative publicity due to something your brand has done, then you’ll want to issue an apology and take steps to make things right.
Third, always be prepared for the unexpected. In other words, have a crisis management plan in place in case something happens that impacts your brand negatively. This could mean anything from brand association with negative events in the news to product defect or service failure.
There are other things that contribute brand collateral damage as well, such as brand associations and brand image. If your brand is associated with something positive (for example: Apple), then you can expect great publicity when there’s good press about it–but you’ll also likely experience brand collateral damage when something negative happens. The same is true for brand image: if your brand has a positive image, then you’ll likely rebound from any brand collateral damage more quickly than if it has a negative image.
In the end, managing brand collateral damage is all about being proactive and prepared. By understanding how brand collateral damage happens and what causes it, you’ll be better equipped to mitigate brand collateral consequences.